Yakun Kaya Toast Packaging
The Kopitiam Culture
The Singapore breakfast is iconic and comforting. We wanted to target the tourist market when working on the design. Thus we developed the "Kopi Uncle" and the "Kaya Auntie" as warm characters who makes your morning brew and toast. For a sense of nostalgia, we looked at 1960s styled coffee shops and adapted elements from the space. To engage in an immersive experience, we wanted the packaging to be able to open up and show what a traditional coffee shop may look like.